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Pinterest expands in APAC, opens office in Singapore

The new office for South East Asia and India will create a more relevant experience for users in one of its fastest growing regions

Pinterest has announced the official opening of its Singapore office. This is the second office for Pinterest in the region and it will service South East Asia and India as part of the company’s expanding work in APAC. Pinterest also has a team in Japan based in its Tokyo office, which opened in 2013.

Starting with a small team of local talent, Ayumi Nakajima, Country Manager, South East Asia and India, will focus on increasing growth in the region. The team will support relationships with brands and publishers and make sure Pinterest offers the best localised experience for people from different cultures throughout the region.

“Pinterest has a growing, passionate audience across APAC who are using Pinterest for inspiration to create a life they love,” said Ayumi Nakajima, Country Manager, South East Asia and India. “There is a great opportunity for brands, publishers and creators on Pinterest to connect with these engaged users when they’re considering what to do or buy next. With a team based in Singapore, we’ll be able to offer an even more relevant experience for our Pinners in one of our fastest growing regions. So no matter where you’re from, Pinterest is serving your ideas that feel personalised for you.”

APAC is one of the fastest growing regions for Pinterest with millions of people currently using the platform each month, a number that has increased by more than 50% over the past year (June 2018 to June 2019). People in these countries are saving more than 7 million ideas on Pinterest each day.

The Pinterest Singapore team has already been working with regional partners such as Vogue India and Miss Malini in India and MasakTV, Tastemade and Femina Magazine in Indonesia. MasakTV partnered with Pinterest during Ramadan season this year, helping Pinners in Indonesia find inspiration for recipes to break their fast. In just six weeks, the campaign doubled MasakTV’s Indonesian audience, including a new audience of younger, female Pinners—a different audience from who MasakTV typically reaches on other platforms.

Unlike other platforms, where the focus is on friends, Pinterest is where people go to focus on themselves. More than 250 million people around the world come to Pinterest each month to plan their future—including what to eat for dinner, what products to buy, where to travel and how to decorate their homes.

More than half of people on Pinterest come from outside the United States, and international growth is one of Pinterest’s top priorities. Pinterest’s new Singapore office is the company’s next step in its commitment to deliver locally relevant inspiration to Pinners around the world.

Pinterest is a visual discovery engine one uses to find ideas for life, including dinner recipes, home and style inspiration, and more. People have saved more than 200 billion ideas across a range of categories, which others with similar tastes can discover through search and recommendations. Headquartered in San Francisco, Pinterest launched in 2010 and now has more than 250 million monthly users around the world.

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