With 2 Black Elephants and 106 Blue Elephants this year, the Kyoorius Creative Awards honoured and celebrated the most outstanding and innovative work in Indian advertising and marketing communications.
The prestigious Black Elephant is awarded to work thatâ€™s truly exemplary across all disciplines. This year, Wunderman Thompson India and Dentsu Webchutney won the elusive Black Elephant for the â€śBlink Testâ€ť and â€śHaggle Botâ€ť projects respectively.
106 Blue Elephants were awarded, with Ogilvy India 15 Blue Elephants for work spanning the 29 categories. Dentsu Webchutney won 14 blue elephants, whole DDB Mudra Group took home 12 blue elephants. Wunderman Thompson India won 11 blue elephants, and Famous Innovations took home 11 blue elephants. The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely:
- an original and inspiring idea
- relevant to its context
Kyoorius received over 2600 entries for the 2019 Kyoorius Creative Awards, out of which only 302 were In-Book winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.
The Kyoorius Creative Awards aim to honour great advertising and marketing communication work, the marketers, and agencies who help conceptualise, create, and execute such work in India. The Kyoorius Creative Awards are brought to you in association with The One Club of Creativity, organisers of the One Show, with a common aim â€“ to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.
Commenting on the awards, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, â€śWe are proud to present the Kyoorius Creative Awards to such talented professionals who have managed to change the way society thinks through their unconventional, out of the box concepts that redefine standards for the advertising industry. We have always positioned ourselves as an organization that rewards and recognises impeccable work that steers public perception. We congratulate all our award recipients and thank the jury for accomplishing the insurmountable task of selecting winners from an exceptional pool of talent.â€ť