Two Indian agencies - Dentsu Webchutney and FCB Ulka Delhi - won four Bronze medal across three categories on the fourth day of Cannes Lions 2019 taking the Indian medal tally to 16.
Dentsu Webchutney Mumbai won a Brand Experience & Activation Bronze Lion for its work titled Hagglebot for done for Flipkart. The same piece of work won another Bronze in Creative eCommerce category.
Third Bronze Lion for Dentsu Webchutney came in Mobile for Swiggyâ€™s Voice of Hunger campaign.
Commenting on the win, Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network, said, "Our winning streak continues and further endorses the fact that DAN is going to stay digitally ahead and creatively led. I am absolutely delighted with the kind of acknowledgement that our work has received on a global platform and only reiterates that creativity is always going to stay platform agnostic. Finally, it's the Big Idea, relevant to the digital age we live in, that is going to rule. I congratulate Dentsu Webchutney for what they have achieved here and I know that the best is yet to come!"
Sidharth Rao, Co-founder & CEO, Dentsu Webchutney, said, "While weâ€™re elated and humbled to win 6 lions, what we are particularly proud of, is the fact that our work for swiggy, flipkart and URI won, which was real work with real results. A dear friend said it best - we didnâ€™t win for a social experiment/cause or work for the specially abled! We won on the back of real work for real clients and not pretentious themes and thatâ€™s what we are really relishing about our wins."
Fourth Bronze for India was awarded to FCB Ulka Delhi for â€˜The open door projectâ€™ in Brand Experience & Activation category.
RohitÂ Ohri, Group Chairman & CEO, FCB India, said, "Open Door is a breakthrough project that seeks to help solve for the education crisis that India is facing. Over 25 million children don't have access to quality education. Millennium schools and FCB Ulka partnered to promote the idea of 'Second Shift' schools. Schools which opened again after hours to provideÂ underprivileged children quality education. Through this project, we hope to inspire many more schools to open their doors to these young hungry minds. If this project is successful, it has the power to make the future of India much brighter."