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Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer

Dentsu Webchutney leads the chart with 10 shortlists. Lowe Lintas, Leo Burnett India, Mindshare, Cheil India, Ogilvy India, Grey India and Google India also make it to the shortlists

Indian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer categories today.

Dentsu Webchutney leads the chart with 10 shortlists. Lowe Lintas, Leo Burnett India, Mindshare, Cheil India, Ogilvy India, Grey India and Google India also make it to the shortlists.

India had sent 73 entries in Direct, 87 in Media, 78 in PR, 11 in Creative Data, 39 in Creative Strategy and 50 in Social and Influencer.

In the Direct category, Dentsu Webchutney has got four shortlists for Swiggy’s campaign ‘Voice of hunger’ in Retail, Use of mobile, Use of Social platform and Co-creation and user-generated content subcategories. Leo Burnett’s campaign ‘#StopMithani’ for HDFC Bank has been shortlisted in the CSR subcategory.

In the Media category, Mindshare has got two shortlists for HUL Lifebuoy’s campaign ‘The infection alert system’ in the subcategories Use of Real-time Data and 'Social behaviour and cultural insights'. Grey India has also got two shortlists in Media for the campaign ‘Breast buffer’ done for Balaji Telefilms in the subcategories ‘Media and Entertainment’ and ‘Use of Digital Platforms’. Dentsu Webchutney has got a shortlist for Flipkart’s campaign ‘Hagglebot’ for the Single market subcategory.

In the PR category, Cheil India has got two shortlists for the campaigns ‘Bixby voice forever’ done for Samsung in the subcategory Consumer durables and for Adidas’ ‘The real Kashmir’ in the subcategory Media relations. Leo Burnett has got a shortlist for HDFC Bank’s ‘#StopMithani’ in the subcategory Use of celebrities, Influencers and key opinion leaders. Google India has got a shortlist for ‘Stories from the station’ in the subcategory Corporate image, Communication and reputation management. Ogilvy India has got a shortlist for HUL’s ‘The shower’ in the CSR subcategory.

In the social and influencer category, Dentsu Webchutney has got four shortlists for the Swiggy campaign ‘Voice of hunger’ in the subcategories Community building and management, Retail, Innovative use of the community, Co-creation and user-generated content.

Lowe Lintas has got a single shortlist for HUL Lifebuoy’s campaign ‘#HelpAChildReach5’ in the Creative strategy subcategory Long-term strategy

In creative data category, Mindshare has got two shortlists for HUL Lifebuoy campaign ‘The infection alert system’ in the subcategories Data-driven targeting and Data integration.

Direct
Subcategory Title Brand Product Idea Creation
Retail Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
CSR #STOPMITHANI HDFC Bank HDFC Blood Donation Camps Leo Burnett India Mumbai
Use of Mobile Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Use of social platform Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Co-creation & User Generated Content Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Media
Media/Entertainment Breast Buffer Balaji Telefilms Ltd. Altbalaji Grey India Mumbai
Use of Digital Platforms Breast Buffer Balaji Telefilms Ltd. Altbalaji Grey India Mumbai
Use of Real-time Data) The Infection Alert System Hindustan Unilever Limited Lifeboy Soap Mindshare Mumbai
Single-market Campaign Hagglebot Flipkart Internet Ltd Sle Event - Flipkart's The Big Billion Days Dentsu Webchutney Bangalore
Social Behaviour & Cultural Insight The Infection Alert System Hindustan Unilever Limited Lifeboy Soap Mindshare Mumbai
PR
Consumer Durables Bixby Voice Forever Samsung Electronics Bixby Virtual Assistant Cheil IndiaGurgaon
Media/Entertainment Code Name: URI URI: The Surgical Strike Motion Picture / Movie Dentsu Webchutney Mumbai
Media Relations The Real Kashmir Adidas Offical Partnership With Reak Kashmir FC (Football Club) Cheil IndiaGurgaon
Use of Celebrity, Influencers & Key Opinion Leaders #STOPMITHANI HDFC Bank HDFC Blood Donation Camps Leo Burnett India Mumbai
Corporate Image, Communication & Reputation Management Stories From The Station Google Railwire Google India Gurgaon
CSR The Shower Hindustan Unilever Limited Water Conservation And Education Ogilvy Mumbai
Social & Influencer
Retail Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Community Building & Management Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Innovative Use of Community Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Co-Creation & User Generated Content Voice of Hunger Swiggy Food Delivery Dentsu Webchutney Bangalore
Creative Strategy
Long-term Strategy Lifebuoy #HelpAchildreach5 Unilever Lifebuoy Lowe Lintas Mumbai
Creative Data
Data-driven Targeting The Infection Alert System Hindustan Unilever Limited Lifeboy Soap Mindshare Mumbai
Data Integration The Infection Alert System Hindustan Unilever Limited Lifeboy Soap Mindshare Mumbai

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