Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer

Indian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer categories today.

Dentsu Webchutney leads the chart with 10 shortlists. Lowe Lintas, Leo Burnett India, Mindshare, Cheil India, Ogilvy India, Grey India and Google India also make it to the shortlists.

India had sent 73 entries in Direct, 87 in Media, 78 in PR, 11 in Creative Data, 39 in Creative Strategy and 50 in Social and Influencer.

In the Direct category, Dentsu Webchutney has got four shortlists for Swiggy’s campaign ‘Voice of hunger’ in Retail, Use of mobile, Use of Social platform and Co-creation and user-generated content subcategories. Leo Burnett’s campaign ‘#StopMithani’ for HDFC Bank has been shortlisted in the CSR subcategory.

In the Media category, Mindshare has got two shortlists for HUL Lifebuoy’s campaign ‘The infection alert system’ in the subcategories Use of Real-time Data and 'Social behaviour and cultural insights'. Grey India has also got two shortlists in Media for the campaign ‘Breast buffer’ done for Balaji Telefilms in the subcategories ‘Media and Entertainment’ and ‘Use of Digital Platforms’. Dentsu Webchutney has got a shortlist for Flipkart’s campaign ‘Hagglebot’ for the Single market subcategory.

In the PR category, Cheil India has got two shortlists for the campaigns ‘Bixby voice forever’ done for Samsung in the subcategory Consumer durables and for Adidas’ ‘The real Kashmir’ in the subcategory Media relations. Leo Burnett has got a shortlist for HDFC Bank’s ‘#StopMithani’ in the subcategory Use of celebrities, Influencers and key opinion leaders. Google India has got a shortlist for ‘Stories from the station’ in the subcategory Corporate image, Communication and reputation management. Ogilvy India has got a shortlist for HUL’s ‘The shower’ in the CSR subcategory.

In the social and influencer category, Dentsu Webchutney has got four shortlists for the Swiggy campaign ‘Voice of hunger’ in the subcategories Community building and management, Retail, Innovative use of the community, Co-creation and user-generated content.

Lowe Lintas has got a single shortlist for HUL Lifebuoy’s campaign ‘#HelpAChildReach5’ in the Creative strategy subcategory Long-term strategy

In creative data category, Mindshare has got two shortlists for HUL Lifebuoy campaign ‘The infection alert system’ in the subcategories Data-driven targeting and Data integration.

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