Indian agencies secured 12 shortlists across Film, Mobile, Creative Effectiveness, Brand Experience & Activation, Creative eCommerce categories. There was no shortlist in the Radio & Audio category from India.
Dentsu Webchutney again ruled the shortlists for the second day in a row as the agency secured six out of 12 shortlists for India. The agency’s shortlists are in Mobile, Creative eCommerce and Brand Experience & Activation categories.
Entries from FCB Ulka, Ogilvy Mumbai, Wunderman Thompson and Offroad Films move ahead in the competition.
India had sent 22 entries in Creative effectiveness, 82 in Brand experience and Activation, 13 in Creative eCommerce, 57 in Film, 34 in Mobile, 17 in Radio and audio, and 71 in Sustainable development goals.
Wunderman Thompson India has got two shortlists for Jimmy Nelson Foundation’s campaign ‘Blink. And they’re gone’ in the Film Lions’ subcategory ‘360 degrees/ VR film’ and ‘Online and Viral film’. Another shortlist in the film category is Offroad Films’ work ‘Vicks - One in a million #TouchOfCare’ in the subcategory ‘Social behaviour and cultural insight’.
In the Brand experience and activation category, Dentsu Webchutney has got two shortlists for Flipkart’s ‘Hagglebot’ in the subcategories ‘New realities and voice activation’ and ‘Single-market campaign’. Ogilvy India has got a shortlist for HUL Hamam soap’s ‘Hamam waterproof saree’ in the subcategory Live brand experience or activation. FCB Ulka has got a shortlist for the ‘The open door project’ done for the Millenium School in the subcategory Local brand.
In the Creative eCommerce category, Dentsu Webchutney has got the only two campaigns shortlisted from India for the Flipkart campaign ‘Hagglebot’ in the subcategories ‘Single-market campaign’ and ‘Social behaviour and cultural insight’.
FCB Ulka has got the only shortlist in the Creative effectiveness subcategory Single-market campaign for the work ‘Sindoor Khela - No conditions apply’ for The Times of India.
In the Mobile category, Dentsu Webchutney has got two shortlists for Swiggy’s ‘Voice of hunger’ campaign in the subcategory ‘Content for user-engagement’ and ‘Co-creation and user-generated content’.