Indian agencies secured 12 shortlists across Film, Mobile, Creative Effectiveness, Brand Experience & Activation, Creative eCommerce categories. There was no shortlist in the Radio & Audio category from India.
Dentsu Webchutney again ruled the shortlists for the second day in a row as the agency secured six out of 12 shortlists for India. The agencyâ€™s shortlists are in Mobile, Creative eCommerce and Brand Experience & Activation categories.
Entries from FCB Ulka, Ogilvy Mumbai, Wunderman Thompson and Offroad Films move ahead in the competition.
India had sent 22 entries in Creative effectiveness, 82 in Brand experience and Activation, 13 in Creative eCommerce, 57 in Film, 34 in Mobile, 17 in Radio and audio, and 71 in Sustainable development goals.
Wunderman Thompson India has got two shortlists for Jimmy Nelson Foundationâ€™s campaign â€˜Blink. And theyâ€™re goneâ€™ in the Film Lionsâ€™ subcategory â€˜360 degrees/ VR filmâ€™ and â€˜Online and Viral filmâ€™. Another shortlist in the film category is Offroad Filmsâ€™ work â€˜Vicks - One in a million #TouchOfCareâ€™ in the subcategory â€˜Social behaviour and cultural insightâ€™.
In the Brand experience and activation category, Dentsu Webchutney has got two shortlists for Flipkartâ€™s â€˜Hagglebotâ€™ in the subcategories â€˜New realities and voice activationâ€™ and â€˜Single-market campaignâ€™. Ogilvy India has got a shortlist for HUL Hamam soapâ€™s â€˜Hamam waterproof sareeâ€™ in the subcategory Live brand experience or activation. FCB Ulka has got a shortlist for the â€˜The open door projectâ€™ done for the Millenium School in the subcategory Local brand.
In the Creative eCommerce category, Dentsu Webchutney has got the only two campaigns shortlisted from India for the Flipkart campaign â€˜Hagglebotâ€™ in the subcategories â€˜Single-market campaignâ€™ and â€˜Social behaviour and cultural insightâ€™.
FCB Ulka has got the only shortlist in the Creative effectiveness subcategory Single-market campaign for the work â€˜Sindoor Khela - No conditions applyâ€™ for The Times of India.
In the Mobile category, Dentsu Webchutney has got two shortlists for Swiggyâ€™s â€˜Voice of hungerâ€™ campaign in the subcategory â€˜Content for user-engagementâ€™ and â€˜Co-creation and user-generated contentâ€™.