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Cannes Lions 2019: 12 shortlists for India in Film, Mobile, Creative Effectiveness, Brand Experience & Activation, Creative eCommerce

Dentsu Webchutney shines again with six shortlists. Entries from FCB Ulka, Ogilvy Mumbai, Wunderman Thompson and Offroad Films move ahead in the competition

Indian agencies secured 12 shortlists across Film, Mobile, Creative Effectiveness, Brand Experience & Activation, Creative eCommerce categories. There was no shortlist in the Radio & Audio category from India.

Dentsu Webchutney again ruled the shortlists for the second day in a row as the agency secured six out of 12 shortlists for India. The agency’s shortlists are in Mobile, Creative eCommerce and Brand Experience & Activation categories.

Entries from FCB Ulka, Ogilvy Mumbai, Wunderman Thompson and Offroad Films move ahead in the competition.

India had sent 22 entries in Creative effectiveness, 82 in Brand experience and Activation, 13 in Creative eCommerce, 57 in Film, 34 in Mobile, 17 in Radio and audio, and 71 in Sustainable development goals.

Wunderman Thompson India has got two shortlists for Jimmy Nelson Foundation’s campaign ‘Blink. And they’re gone’ in the Film Lions’ subcategory ‘360 degrees/ VR film’ and ‘Online and Viral film’. Another shortlist in the film category is Offroad Films’ work ‘Vicks - One in a million #TouchOfCare’ in the subcategory ‘Social behaviour and cultural insight’.

In the Brand experience and activation category, Dentsu Webchutney has got two shortlists for Flipkart’s ‘Hagglebot’ in the subcategories ‘New realities and voice activation’ and ‘Single-market campaign’. Ogilvy India has got a shortlist for HUL Hamam soap’s ‘Hamam waterproof saree’ in the subcategory Live brand experience or activation. FCB Ulka has got a shortlist for the ‘The open door project’ done for the Millenium School in the subcategory Local brand.

In the Creative eCommerce category, Dentsu Webchutney has got the only two campaigns shortlisted from India for the Flipkart campaign ‘Hagglebot’ in the subcategories ‘Single-market campaign’ and ‘Social behaviour and cultural insight’.

FCB Ulka has got the only shortlist in the Creative effectiveness subcategory Single-market campaign for the work ‘Sindoor Khela - No conditions apply’ for The Times of India.

In the Mobile category, Dentsu Webchutney has got two shortlists for Swiggy’s ‘Voice of hunger’ campaign in the subcategory ‘Content for user-engagement’ and ‘Co-creation and user-generated content’.

Film
Subcategory Title Brand Product Idea Creation
360° / VR Film Blink, And They're Gone. Jimmy Nelson Foundation Jimmy Nelson Foundation Wunderman Thompson Mumbai
Online& Viral Film Blink, And They're Gone. Jimmy Nelson Foundation Jimmy Nelson Foundation Wunderman Thompson Mumbai
Social Behaviour & Cultural Insight Vicks - One In A Million #touchofcare P&G Vicks Vaporub Offroad Films Mumbai
Brand Experience & Activation
New Realities & Voice-activation Hagglebot Flipkart Internet Pvt Ltd Sale Event - Flipkart's The Big Billion Days Dentsu WebchutneyBangalore
Live Brand Experience or Activation Hamam Waterproof Saree Unilever Hamam Hamam Soap Ogilvy Mumbai
Local Brand The Open Door Project The Millennium School School FCBUlka Delhi
Single-market Campaign Hagglebot Flipkart Internet Pvt Ltd Sale Event - Flipkart's The Big Billion Days Dentsu WebchutneyBangalore
Creative eCommerce
Single-market Campaign Hagglebot Flipkart Internet Pvt Ltd Sale Event - Flipkart's The Big Billion Days Dentsu WebchutneyBangalore
Social Behaviour & Cultural Insight Hagglebot Flipkart Internet Pvt Ltd Sale Event - Flipkart's The Big Billion Days Dentsu WebchutneyBangalore
Creative Effectiveness
Single-market Campaign Sindoor Khela - #nocounditionapply The Times Of India Newspaper FCBUlka Delhi
Mobile
Content for User Engagement Voice Of Hunger Swiggy Food Delivery Dentsu WebchutneyBangalore
Co-creation & User Generated Content Voice Of Hunger Swiggy Food Delivery Dentsu WebchutneyBangalore

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