Tata Sky has launched an innovative platform Tata Sky Binge that offers digital content from multiple apps to its viewers.
Tata Sky Binge will initially offer digital content from, Hotstar, Sun NXT, Eros Now, Hungama Play through a single subscription fee. Subscribers will also have access to over 5,000 titles from the Tata Sky VOD library along with popular TV shows of the past seven days.
Pallavi Puri, Chief Commercial Officer, Tata Sky, said, “Tata Sky has always been committed to bringing the best entertainment to the big screen, powered by the finest technology and packaged in the most user-friendly interface. We are now extending the superior ‘Tata Sky experience’ to the world of apps with Tata Sky Binge. It is a unique platform that bridges internet and television content, bringing a premium viewing experience of the best internet app videos to large screens. Tata Sky Binge is available to our subscribers through the world-class Amazon Fire TV Stick, which comes along with the Binge subscription. We are sure that this unique partnership will bring a new entertainment experience to life across millions of Tata Sky homes.”
Currently available exclusively on Amazon Fire TV Stick – Tata Sky Edition, the service will be available to all the Tata Sky subscribers for Rs 249 per month. The existing subscribers will get a 30-day free trial whereas new subscribers will get three months access to Amazon Prime at no additional cost.
Parag Gupta, Head of Amazon Devices, India, commented, “We are excited to work with Tata Sky to bring this new product to customers in India. Fire TV and the Alexa Voice Remote have made it simple to find all the content for thousands of customers with just their voice. With Tata Sky Binge, more customers will have access to thousands of TV shows and movies all through one easy-to-use app. We can’t wait to hear what customers think of the new Amazon Fire TV Stick – Tata Sky Edition.”
The introductory pack will comprise an Amazon Fire TV Stick – Tata Sky Edition and Alexa Voice Remote with the Tata Sky Binge app installed, enabling access to content from multiple apps. It comes with a quad-core processor and fast Wi-Fi connectivity. Subscribers can also access a host of digital content that includes the best of Bollywood, Hollywood, cricket, regional cinema, web series across a diverse mix of apps. Also catch up on the week’s finest English and Hindi TV series and kids content through Tata Sky Binge.
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India, said, “Amazon Prime Video continues to be a frontrunner in shaping the way India is adopting streaming video. Our association with Tata Sky (Binge pack) is a great way for us to reach an even wider audiences base with our latest blockbuster films, popular TV shows, exclusive stand-up comedy and Amazon Original Series. We are confident that Tata Sky customers will be delighted with the seamless experience of watching Prime Video on the Amazon Fire TV Stick – Tata Sky Edition”
Rishika Lulla Singh, CEO, Eros Digital, said, “For us customer experience trumps everything else and it is our endeavour to partner with brands that share our ethos of great storytelling on any platform. Keeping in mind individual choices, this alliance will further strengthen our relationship with the viewers who will receive access to the massive content library of Eros Now, consisting of more than 12,000 movie titles, original content and lots more.”
Siddhartha Roy, COO, Hungama Digital Media, said, “Providing our users the power of choice with convenience is at the core of our DNA. Hungama Play offers a multi-lingual and multi-genre library of Indian and international movies, TV shows, documentaries, original content, kids’ content and short-format videos. We are glad to partner with Tata Sky and are certain that Tata Sky Binge will make content viewing a simpler and easier experience for all users.”