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Zee5 partners with Moat and Nielsen DAR, offers measurability in OTT

Through the integrations, the platform will now offer third-party measurable and result-oriented campaigns to its advertisers

OTT platform Zee5 from Zee Entertainment Enterprises Limited (ZEEL) will offer measurable results to its advertiser community. It has joined hands with Moat, a standard verification across the digital industry that measures viewability of video and display ads, and Nielsen Digital Ad ratings (DAR), a standard for digital ad measurements, to implement advertising transparency on the Zee5 platform.

With this, Zee5 has reiterated its commitment to creating value for its advertisers. Through the integrations, the platform will now offer third-party measurable and result-oriented campaigns to its advertisers.

Taranjeet Singh

Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India, said, “Being one of the largest digital entertainment players with over 56.3 million MAUs so far, we drive the highest traffic across audiences, languages and regions. Through this integration, with Moat and Nielsen DAR, we will be able to showcase what we have known all along — the clear leadership that Zee5 content enjoys in specific sectors. Through our association with Moat and Nielsen, we intend to deliver the best accountability for our brands and partners on their advertising front.”

Anand Chakravarthy, Managing Director, Essence, said, "With the explosion of offerings in the OTT space, the opportunity to reach consumers through these platforms will only increase. However, it becomes critical for advertisers to be confident about reaching the right audiences as well as being able to engage them effectively on these platforms. In this context, it is great to see an OTT player like Zee5 taking the lead in delivering meaningful measurement solutions for advertisers. It is a step in the right direction.”

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ live TV channels across 12 languages, Zee5 presents a blend of content offering for its viewers across the nation.

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