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Navneet Publications awards creative, digital duties to The Minimalist

The agency will execute creative campaigns, including ATL, BTL and digital communication. It will craft campaigns to build a relationship with parents, teachers and other influencers for Navneet Publications

Navneet Publications, which publishes educational and children’s books, has announced the appointment of The Minimalist as its creative and digital agency.

Navneet empowers students to feel confident with its wide range of reference and study material. The Minimalist will lead and execute all creative campaigns, including ATL, BTL and digital communication for Navneet Publications. Besides reaching out to the student community, The Minimalist will also craft campaigns that will build a relationship with parents, teachers and related influencers for Navneet Publications.

As a primary goal, The Minimalist will aid in increasing awareness about the publication’s products, including its 21 Most Likely Questions and Guide reference books. Spread across print, OOH, radio, TV, digital and OTT platforms, the product focussed campaigns will help in increasing brand visibility, drive engagement and create an active follower base for Navneet offline as well as on digital platforms. Navneet Publications communication will be balanced across mediums ensuring maximum reach and impact.

Devish Gala, Marketing Head, Navneet Education, said, “In order to further strengthen the Navneet brand, we have partnered with The Minimalist to handle the creative duties for mainline and digital. We are happy to have them on board and look forward to a fruitful relationship in the coming years. We have been the leaders in the publications business for decades now and this exercise will help us to take the brand to the next level.”

Sahil Vaidya, Co-founder, The Minimalist, said, “As a company, Navneet enjoys a significant and pioneering position in India. Backed with a rich legacy of 60 years, their understanding of a student’s needs is immense and credible. Through our campaigns, we aim to make Navneet a student favourite and increase awareness for its comprehensive range of books among parents and teachers. We will also amplify the brand’s traditional and mainline communication across digital. We recently rolled out the first part of the campaign across radio creating awareness on the range of reference books available for students appearing for their board exams in Maharashtra. As a brand, Navneet Publications has immense potential and we look forward to developing ideas and campaigns to uncover this potential and make it synonymous to the brands overall communication.”

The Minimalist is a full service design and digital company that has worked with IDFC Mutual Funds, ICICI Prudential, MTV Beats UK, Global Indian International School and Saint Gobain for their creative and digital requirements.

Navneet Education Limited is an educational syllabus-based content provider in print and digital medium, manufacturer of scholastic paper stationery, publisher of general and children’s books and also has a wide range of scholastic non-paper stationery products.

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