sitegate ad
sitegate ad


Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

master head ad

IRS 2019 Q1: India Today tops English and Hindi magazines; Vanitha leads in regional languages

India Today English grew by 15% while Hindi registered a growth of 8% over the previous survey. The overall growth of magazines across languages is 11.5%

With the magazines showing a healthy growth of 11.5% in IRS 2019 Q1 over the previous survey’s results released in IRS 2017, the total readership of magazines across all the languages now stands at 8.7 crore in the current survey compared with 7.8 crore in IRS 2017.

India Today’s both English and Hindi magazines topped their respective categories. While India Today English grew by 15% to record a total readership of 91,52,000 in IRS 2019 Q1 over 79,92,000 in the previous survey, India Today Hindi recorded a TR of 77,12,000, up by 8% over a TR of 71,59,000 in IRS 2017.

Even as all the magazines in top-10 across languages except Saras Salil Hindi registered growth, there is no change in the pecking order.

Malayalam magazine Vanitha topped the regional languages chart with a total readership of 70,28,000 in IRS 2019 Q1 over 61,28,000 of TR recorded in the previous survey. The magazine recorded a growth of 15%.

Total Readership of English language magazines basis respective periodicity:

English

IRS 2017

IRS Q1 2019

India Today (English)

8013

9152

General Knowledge Today

3496

3667

The Sportstar

2951

3437

Diamond Cricket Today

(English)

2549

2928

Filmfare (English)

2351

2740

PratiyogitaDarpan (English)

1820

1924

Outlook English

1517

1760

The Week

1312

1634

Time

1299

1559

Competition Success

Review

1479

1558

Total Readership of Hindi language magazines basis respective periodicity:

Hindi

IRS 2017

IRS Q1 2019

India Today (Hindi)

7181

7712

Samanya Gyan Darpan

6882

7495

PratiyogitaDarpan (Hindi)

5924

6418

MeriSaheli

4635

4682

SarasSalil Hindi

4320

4263

BalBhaskar

3598

3913

Champak (Hindi)

3339

3526

Sarita

2958

3068

Diamond Cricket Today (Hindi)

2809

2993

Cricket Samrat

2920

2988

Total Readership of regional languages magazines basis respective periodicity:

Regional

IRS 2017

IRS Q1 2019

Vanitha (Malayalam)

6128

7028

AnandaVikatan

2708

3412

MathrubhumiArogyaMasika

2269

2683

Kumudam

2269

2631

MathrubhumiThozhilvartha

2235

2605

Balarama

1973

2542

Kungumam

2172

2507

Grihalakshmi

2118

2423

ManoramaThozilVeedhi

1844

2146

PuthiyaThalaimurai

1623

1986

[All figures in 000s (12+ Years); Urban+Rural]

Info@BestMediaInfo.com

Advertisment
Post a Comment