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Colors announces its own Premier League, associates with Mumbai Indians

Fans now have their own league at home to participate and score big through an interactive microsite. They will have to answer questions while watching Colors during prime time. Winners will be able to score runs and get tickets to watch Mumbai Indians matches live

Joining in the cricket frenzy, Hindi general entertainment channel Colors will give its viewers a chance to win tickets to watch Mumbai Indians play live at the stadium. The channel has associated with Mumbai Indians for this year's T20 cricket league and has announced the launch of the Colors Premier League.

While the Mumbai Indian players sweat it out on the field, with Colors Premier League, the fans can have their own league at home to participate and score big. Through an interactive microsite, www.colorspremierleague.com, viewers will have to answer simple questions while watching Colors during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indians matches live at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves.

Nina Elavia Jaipuria

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With Colors Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza.”

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