With the new TV ecosystem in place, broadcasters are focusing on upping the standing of its regional and niche channels.
Not to be left behind, Star India is also boosting its popular movie channel Vijay Super with new look and feel from March 10. Vijay Super will be a full-fledged movie channel and will telecast six movies every day. It will also have a new tagline, Dhool Cinema Dhinam Dhinam, which explains that the channel will show superhit and classic movies every day.
Vijay Super is a sister channel of Star Vijay; once popular as Vijay Television -- the frontrunner in telecasting Tamil-dubbed movies in Tamil television.
With Vijay Super, the channel aims to give viewers a different experience by premiering various Indian language movies dubbed in Tamil. In 2018, the channel initially garnered 25+ GRPs but gradually improved its rating. Currently the channel garners 100+ GRPs every week.