Rajasthan Patrika has appointed Praveen Malhotra as the National Head for Multimedia Sales. Malhotra earlier was at Reliance Broadcast Network, Big FM as the Chief Business Officer. She was also associated with Zenith Optimedia, Star India and Times of India.
She has experience in sales, business development and operations.
During her journey at Patrika, she will play a key role in developing and implementing effective sales strategies for multi-media (print, radio, TV, digital, OOH) pitches and will closely work with the management to scale up new opportunities for corporate business.
She will lead and guide nationwide sales team members to achieve targets while communicating with regional heads to review their overall performances.
In the last 23 years, she has worked across television, radio, digital and new media.
She has set up infrastructure, technology and brand architecture, organisation structures, product portfolio and early profitability for her previous organisations.
As a founding member for start-ups at Radio City and Reliance, she built the revenue processes single-handedly, structured and trained the entire sales team of 300 members across multiple locations and led the team to 30% revenue share in the first year of operations.
Her accolades include the Fulbright Nehru Scholarship by the United States India Education Foundation and nomination for News Corpâ€™s Global Excellence Awards in 2004.
She was in the Class of 2010 â€“ Global Leadership Forum, Tepper School of Business, Carnegie Mellon University. She will be based in Delhi.