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Jack in the Box Worldwide wins creative, digital communications mandate for Fast&Up

The sports nutrition brand will launch a series of digital-first campaigns with the agency to spark conversations and drive product usage across sports and fitness communities

The 120 Media Collective’s creative powerhouse, Jack in the Box Worldwide, has bagged the creative and digital communications mandate for Fast&Up.

Fast&Up, the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited, is geared up to launch a series of digital-first campaigns with Jack in the Box Worldwide. The core objective of these campaigns is to spark conversations and drive product usage across sports and fitness communities.

Kaizad Pardiwalla

Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective, said, “We’re excited to partner with Fast&Up and be a part of their journey to revolutionise sports nutrition in India. Using Fast&Up’s diverse athlete roster, Jack in the Box Worldwide has conceptualised three exciting campaigns that leverage the power of content marketing to drive business impact for the brand.”

Varun Khanna

Varun Khanna, CMO, Aeronutrix Sports Products Pvt. Ltd., said, “Fast&Up is excited to work with Jack in the Box Worldwide and the rest of The 120 Media Collective for its content and communications. The team is extremely creative and fitness enthusiasts themselves, thus making the content organic and relatable. As a brand, Fast&Up is keen to work with partners who have a young and fresh take on active nutrition and can communicate the same in an innovative manner.”

Jack in the Box Worldwide is a media-agnostic integrated communications company with digital at its core.

The 120 Media Collective is a digitally oriented company, helping brands connect with their audiences through compelling content, customised distribution and incisive amplification.

Info@BestMediaInfo.com

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