Dentsu Aegis Networkâ€™s creative agency Taproot Dentsu has won Indian Premier Leagueâ€™s creative mandate. Sources close to the development confirmed the news to BestMediaInfo.com.
Earlier, the account was handled by Ogilvy India for 11 years in a row.
Taproot has been working on the IPL creatives that are expected to kick-start from March 23, 2019.
Taproot Dentsu was also the agency behind the mega success of the Pepsiâ€™s â€˜Change the gameâ€™ campaign for ICC World Cup 2011.