T-Series enters digital space, to produce content for leading OTT platforms

For the past one year, the Moghul of music industry, T-Series, has been dabbling with the idea of working in the digital space and was testing waters with its official YouTube channel. The production house received positive and has become one of the most popular YouTube channels.

Following the response, T-Series decided to officially venture into the space and produce web series and films for digital platforms. The Bhushan Kumar-led production house is locking scripts for web shows and web films. With this venture, the production house has decided to expand their avenues and explore a new yet a familiar territory of digital space.

The new venture will be headed by Vinod Bhanushali, President, Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series. Speaking on the expansion, Kumar said, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web shows and web films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for the digital space and give a platform for new directors and storytellers.”

Bhanushali and his team has already started working on scripts and pre-production of few series and films. T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, Zee5 and other such platforms for digital distribution of their home productions.

Speaking on his new role, Bhanushali, said, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films have their own set of audience and is a huge market as everyone — all ages, races, languages, community across the world — are hooked onto it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web shows and web films have become a huge demand, which is tested and proven to be successful. We have a lot of scripts coming to us every day and many of them are a perfect fit to this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”

Music and movies have always been an important aspect of all T-Series films. Even with the new space that will explore fiction, non-fiction stories on the digital platform, music and movies will still be a very integral part.

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