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Procter & Gamble Hygiene and Health Care adspend up 33% in Q3FY19

The increased ad spend along with cost inflation hit the company’s profitability as the profit after tax dropped to Rs 124 crore, down 5% vs year ago

Procter & Gamble Hygiene and Health Care Ltd. (PGHHCL) increased its advertising and promotions expenditure by 33% in the third quarter of FY19 to Rs 89.68 crore as compared to Rs 67.49 crore in the corresponding quarter in the previous year. The increased ad spend along with cost inflation hit the company’s profitability as the profit after tax dropped to Rs 124 crore, down 5% vs year ago.

The company delivered sales of Rs 818 crore, up 16% vs year ago behind brand fundamentals, strength of the product portfolio and improved in-store execution.

Madhusudan Gopalan, Managing Director, Procter & Gamble Hygiene and Health Care, said, “We have delivered strong double-digit growth for the second consecutive quarter this year driven by robust volume growth, category development and execution excellence. We will continue to focus on raising the bar on superiority of our products, packaging, go-to-market and communication, improving productivity and strengthening our organization and culture.”

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