Carat India, the flagship media agency from Dentsu Aegis Network, has promoted Pramod PP to Senior Business Director, Carat, Kochi. With this announcement, Carat intends to strengthen its consumer focus and business solutions for the Kerala Market. Pramod PP will report to Rajni Menon, CEO, Carat Media Brands.
Pramod comes with over 15 years of experience in media and has been with Carat India for over eight years now. Prior to this move, he was Business Director, Carat, Delhi, where he was responsible for managing a wide array of clientele, including Preethi Kitchen Appliances and Adidas. He was actively involved in the buying of some of the agencyâs key Global clients such as Mastercard and Microsoft.Â
Pramod PP said, âI am looking forward to raise the bar further and focus on excellence in customer experience and service. I am also clear that Carat will soon become a single source solution for a vast array of prestigious brands across the South Market.â
Talking about Pramodâs elevation, Menon said, âPramod will play a critical role in maintaining Caratâs unparalleled expertise in the brand servicing industry. The need for a strong brand voice is imperative due to increased competition and rapidly evolving market strategies.â