Star India has elevated Vikas Sachdeva as All India Head, International Business Sales, Star TV. Previously, Sachdeva was handling International Business Sales for North region.
Sachdeva has an experience of 15 years in media sales with respect to designing strategies, developing markets, business development, increasing top and bottom line and improving upon market shares at a variety of levels.
Before joining Star TV in 2014, Sachdeva had worked with Radio City 91.1 FM as a Group Head, Corporate Sales. He also worked with The Times of India Group as a Group Head, Dainik Jagran and Getit Infomediary Ltd. Sachdeva is an alumnus of Ramjas College.