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IAA invites entries for a campaign to build awareness about Diabetic Retinopathy in India

Winning entry to be unveiled at the IAA World Congress at Kochi next month

International Advertising Association (IAA) in association with the All India Ophthalmological Society (AIOS) is inviting entries for creating a campaign to drive awareness on ‘Diabetic Retinopathy’. This national health initiative is titled EYE4Future.

The campaign will be judged by an elite jury for creativity and simplicity. IAA will support the winning team to produce the campaign, and invite two members of the team to Kochi. The campaign will be unveiled in the presence of renowned speakers and celebrities at the IAA World Congress on February 22, 2019. The Last day to send in entries is January 28, 2019. No extensions.

Punit Goenka

Punit Goenka, President, IAA - India Chapter, said, “The ethos behind the campaign is that IAA has always believed that communication should be a force for good. The India Chapter has an excellent track record of supporting good societal causes.”

Dr. S. Natarajan

Dr. S. Natarajan, President-Elect of the AIOS, said, “The diabetes pandemic is sweeping across the country. There are 62 million people with diabetes in India and another 77 million people estimated to be pre-diabetic. These and all those who have not yet been diagnosed as diabetic are facing grave risk, including those of Diabetic Retinopathy and hence there is a need to build mass awareness about this issue. I am glad the IAA is supporting this much-needed initiative.”

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