Madison Media has been appointed as the agency-on-record for Aakash Education Services Ltd. in Delhi. The agency won the account in a multi- agency pitch and will handle the duties across media — print, TV, radio, cinema and OOH.
Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL), said, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry. We have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”
Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”
Aakash Educational Services Limited (AESL) provides comprehensive test preparatory services to students preparing for medical and engineering entrance examinations for Class XI and Class XII students and foundation courses (covering school boards and junior competitive examinations) for students across Class VIII to Class X. AESL categorises its programmes into three brands — Aakash Medical, Aakash IIT-JEE and Aakash Foundations.