WeWork – the platform for creators that provides space, community and services to help people make a life, not just a living – announced the launch of its first national campaign in India “Reimagine Your Workspace”.
The three-month campaign went live on May 8 on digital, out-of-home, social media and through engaging events in Mumbai, Delhi-NCR and Bengaluru. With this campaign, WeWork aims at reframing the concept of a workspace from being merely a place to conduct business to a space incubating business of all sizes that can learn, network, grow and expand.
Karan Virwani, General Manager, WeWork India, said, “We are excited to launch our first WeWork national campaign in India that reflects who we are as a brand and what we offer. As WeWork continues making a mark in reimagining your office environment, the campaign will prove to be a game changer locally by showcasing our unique ‘we’ culture and how WeWork will reinvent your work and everyday life.”
Vishnu Srivatsav, Creative Head, DDB Mudra South, “WeWork is a truly game-changing concept when it comes to transforming ordinary office spaces into collaborative and inspiring ones. By bringing to life the magic of working out of a WeWork, we aim to allow potential customer to reimagine their unique WeWork life by seeing it to believe it.”
Along with macro shifts towards the future of work, WeWork is accelerating this push through its new campaign. Accompanied by a short film showcasing the signature elements of WeWork, ranging from amenities, catering to business needs, networking opportunities to events that spark business connections and collaborations with one another, it is the intersection of culture and community that makes WeWork much more than an office significantly tangible throughout.
Driven by a social media campaign on Facebook, Twitter and Instagram, this will further engage audiences to reimagine their workspace by prompting them to share what they love about their work and go live from their work desks. The campaign will also include an engaging event with local artists who will take over WeWork buildings for an open house style event where each one of them will have a space of their own to create a unique installation or an immersive experience. Additionally, the cities will see a variety of huge creative hoardings across key locations in Mumbai, Delhi-NCR and Bangalore over the next three months.
WeWork is reimagining and reshaping collaborative spaces that is moving in motion to fostering the workforce of today and the future beyond the conventional cubicle. Seeking a holistic environment that enables them to make the most out of every day, WeWork’s new campaign will pave a new movement for welcoming people to become a part of a greater 'we’ at WeWork.
WeWork is a platform for creators, providing more than 248,000 members around the world with space, community, and services through both physical and virtual offerings. Its mission is to create a world where people work to make a life, not just a living.
Creative Agency: DDB Mudra Group
Director of films: Sachin Pillai