NITI Aayog has announced the appointment of Sushant Singh Rajput to collaborate and support NITI’s flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of Amitabh Kant, CEO, NITI Aayog by Anna Roy, Adviser (Industry), NITI Aayog and Rajput.
“NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP, which already includes over 1,000 women entrepreneurs, this partnership will drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country,” said Kant, highlighting the importance of including young role models in popularising government initiatives.
Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, will set aside a corpus of Rs 20 crore to be invested in start-ups established by women entrepreneurs.
Rajput will also promote NITI Aayog’s digital payments campaign which looks towards transforming India into a cashless economy. The actor will endorse the WEP and encourage use of Bharat Interface for Money (BHIM) application by appearing in various videos, print and social media campaigns of NITI Aayog.
He will support NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and Entrepreneurship’ and whose nominations are currently on.
With a collective vision of empowering people and communities, this partnership will see NITI Aayog and Rajput work together to emphasise the government’s commitment towards building an inclusive, digitally-empowered, entrepreneurial India.