McCann Worldgroup India wins Best of Discipline at One Show

BestMediaInfo Bureau   Delhi, May 10, 2018

McCann Worldgroup India, Mumbai with McCann Health, Delhi and McCann Health Global, Washington, DC won Best of Discipline in Health, Wellness & Pharma for “Immunity Charm” on behalf of Ministry of Public Health, Afghanistan. The work also won four Gold and two Silver Pencils at the first night of The One Club for Creativity’s 45th annual One Show.

Gold Pencil winner from India on this first night of The One Show were:

• McCann Worldgroup India, Mumbai with McCann Health, Delhi “The Immunity Charm” for Ministry of Public in Health, Afghanistan in Design, Print.
• McCann Worldgroup India, Mumbai with McCann Health, Delhi “The Immunity Charm” for Ministry of Public in Health, Afghanistan in Direct Marketing, Experiential & Installations.
• McCann Worldgroup India, Mumbai with McCann Health, Delhi and McCann Health Global, Washington DC “The Immunity Charm” for Ministry of Public in Health, Afghanistan in Health, Wellness & Pharma, Physical Product.
• McCann Worldgroup India, Mumbai with McCann Health, Delhi “The Immunity Charm” for Ministry of Public in Health, Afghanistan in Intellectual Property, Physical Product.

Globally, McCann New York picked up the most Gold Pencils for the night with eight, including five for ”Fearless Girl” on behalf of State Street Global Advisors.  BBDO New York was runner-up with six Gold Pencils, including five for P&G “The Talk”.

Best of Discipline winners for the first night of The One Show were:

• Branded Entertainment: MRM//McCann, Madrid “Beyond Money” for Banco Santander (https://vimeo.com/267696382/49a5f30026).
• Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, “The Lioness Crest” for Nike (https://vimeo.com/267646601/55ece16801).
• Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York “Fearless Girl” for State Street Global Advisors (https://vimeo.com/267696410/f30d84b592).
• Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, both India, and McCann Health Global, Washington, DC, “Immunity Charm” for Ministry of Public Health, Afghanistan (https://vimeo.com/267696443/a099ef090c).
• Intellectual Property: Colenso BBDO, Auckland, New Zealand “Pedigree Selfie STIX Clip” for Mars (https://vimeo.com/267696467/505ec992cd).
• Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett, Chicago “Samsung, Ostrich” for Samsung (https://vimeo.com/267646908/41668f6337).
• Public Relations:  Clemenger BBDO, Melbourne, Australia “Give Registry” for Myer (https://vimeo.com/267647053/b2accd0064).
• Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, “Green Light Run” for adidas Japan (https://vimeo.com/267627382/31b1430df7).

“These Best of Discipline winners are a true reflection of the global breadth of today’s amazing creative work, and of the global scope of The One Show itself,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “From Amsterdam to Auckland, Madrid to Melbourne, agencies and brands around the world are taking creative excellence to a new level.  The One Show is proud to be the awards program to identify, elevate and celebrate that great work on a global scale.”

McCann New York’s ”Fearless Girl” for State Street Global Advisors and BBDO New York’s “The Talk” for P&G each won a Gold in the Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design. 

The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to AMV BBDO and LADbible, both London for “Trash Isles” on behalf of LADbible and Plastic Ocean.

On the night, 299 Pencils — 116 Gold, 82 Silver and 101 Bronze — and 535 Merits were awarded for work from 37 countries.  A total of 19,823 entries were received from 73 countries this year.

This year’s winners are announced on two nights of The One Show during The One Club’s Creative Week, May 7-11, 2018 in New York (http://www.oneclub.org/creativeweek/). 

The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX/UI, Penta Pencil, the first-ever CMO Pencil, Best of Show and other special awards takes place on Friday, May 11, 2018 at Cipriani Wall St.

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