Aidem Ventures, an independent media consulting and marketing company, will handle ad sales revenue monetisation exclusively for DSport channel in India.
The channel caters to the sports genre with a rich catalogue of more than 4,000 hours of live content every year for Indian audiences. The channel also telecasts a wide range of leagues and events from across the world of sports, including football, cricket, golf, horse racing, cycling, motor sports, rugby and action sport (MMA and Wrestling). The channel showcased the recently concluded Nidahas Trophy featuring India, Sri Lanka and Bangladesh, which propelled the channel to the No. 1 spot among sports channels in the country during March 2018.
Karan Gupta, MD, Aidem Ventures, said, “DSport is essentially going to be in the growth curve within the sports genre. Given the growth of the overall sports ecosystem in the country and our experience of selling sport properties like Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games Kerala and many more, we are all set to deliver the best.”
Alok Rakshit, President, Aidem Ventures, said, “We look forward to this exciting assignment and endeavour to deliver the best results from our rich sporting experience. In addition to our exposure of working with key sporting federations, clients and other relevant stakeholders, we are proud to have DSport in our roster.”
TS Panesar, Head of DSport, added, “Aidem is undoubtedly a powerful sales house and we are confident that with their ability of representing their channel partners and in depth experience in the sport genre, DSport will be positioned rightly in the advertiser’s market.”
Aidem Ventures have been operating the sports vertical and providing curated solutions to sporting federations, clients and owners of high impact sporting properties under the banner of AidemSporty with a vision to build the largest sports marketing solutions provider in the country.