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Laqshya Media Group enters into strategic alliance with Comkeys

The alliance will widen the reach of Comkeys’ member Mediakeys in India as well as maximise Laqshya Media Group’s international presence

To maximise its international and multi-regional presence, Laqshya Media Group, an integrated market company has announced a strategic alliance with Comkeys, an international communications group from France to bring one of its members, Mediakeys, to the market. Mediakeys, an OHH media specialist, designs plans and buys global campaigns and has over 20 years of experience.

The business will help leverage Laqshya Media Group’s local resources and Comkeys’ international resources. Setting an office in Mumbai, they will begin their engagement from this month itself.

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Alok Jalan, MD, Laqshya Media Group, who believes outdoor has high impact as well as low cost, said, “The OOH industry is ever evolving, and we have to change according to our clients’ ever changing needs. Like any other advertising medium, you can’t turn it off or turn the page or throw it in the bin. You can't beat outdoor for sheer audience size, even a handful of strategically placed hoardings can get market penetration that beats any major event.”

Speaking on the partnership, Paul Cahierre, Founder and CEO, Mediakeys, said, “India is a strategically very important market for us and our clients. We have been long considering our options to enter this market.”

The agency believes that the alliance would help grow in the region and develop growing sales for Indian brands outside India.

Info@BestMediaInfo.com

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