My FM, a radio division of DB Corp Limited (DBCL), has announced an increase in its ad rates by 15% across key markets. The hike, effective since November 15, is backed by growth in listenership across its key markets that include Ahmedabad, Chandigarh, Jaipur, Indore, Bhopal, Raipur, Surat, Nashik, Aurangabad and Rajkot. The hike was initiated in line with the radio channel’s attempt to bring the best of content and listening experience for its audience.
Rahul Namjoshi, Business Head, My FM, who believes the hike will help deliver stronger ROI for advertisers with an enjoyable listening experience for the listeners, said, “Our priority is to deliver innovative content to our listeners. Over the last few months, we have witnessed significant demand in advertisements and consequently rising inventory pressure. The increase in rates is backed by higher listenership and superior content as we remain focussed on our core attempt in building a strong brand and on delivering the most innovative content to our audience.”
The station conducted music test researches recently, along with in-depth consumer research, to strengthen the product offerings. With a local connect and various product enhancement initiatives, the network boasts of a considerable growth and traction over the last few months.