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WPP to host a day-long data summit ‘Date with Data’

The event will highlight the transformations in the data and technology space for brands and stakeholders

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Data is a day-long summit that showcases and discusses the impact of data. Catering to clients and partners of WPP, the event will take place on Tuesday, October 16, 2018 at the ISDI–WPP School of Communication in Mumbai and will provide all attendees with a reference for understanding consumers, creating ROI for clients, and growing businesses within an evolving technological landscape.

The day will begin with curated masterclasses on Data Visualisation-To Drive Data Adoption And Data Driven Thinking; Building A Data Driven Organisation; Unlocking The True Potential Of Mobile Data; Data Privacy And Responsibility And Connecting Data (Data Integration) and Generating Targeted Insights (Data Analysis). These sessions will be conducted by experts from Google Cloud, InMobi, Kantar and Data Alliance.

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The afternoon comprises four panel discussions, where speakers and panellists will discuss and evaluate the influences of data through topics such as Decoding The Consumer: Fundamentals to Future, which will address advancements in insights, research and analytics; Connected Commerce: Decoding The Last Mile, which will highlight how data and analytics are being leveraged to bridge the gaps in commerce; Audience Planning: A Journey Or A Destination, which will touch upon innovative approaches of using data and lastly, Data As a Source of Creative Expression, which will explore how data can be used to inspire creative content and communication planning.

Leading marketing professionals across industries will be participating as panellists and moderators. These include Vasuta Agarwal, Vice President and General Manager, South Asia, InMobi, Aditya Swamy, Head of Agency Partnerships, Google, Shubhranshu Singh, Global Head of Brand, Royal Enfield, Shuvadip Banerjee, Vice President of Marketing Services, ITC Limited, Siddarth Banerjee, Executive Vice President Brand and Marketing, Vodafone, Gaurav Jeet Singh, Head of Media- South Asia, Unilever and Rahul Gautam, Vice President of Marketing, FORD India.

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Panellist for the ‘Data As A Source Of Creative Inspiration’ session, Shubhranshu Singh, Global Head of Brand, Royal Enfield says, “Data is at the centre of transforming generic functional benefits into solutions & brings them alive through creative plans as it helps integrate all facets to engage with the end-consumer. While product sale remains the end goal for most of brands, the role of data and the insight it brings in devising campaigns is integral for growth and sustainability. Everything to do with data must meet the highest level of adherence to law and consumer expectations and trust. I am really looking forward to discussing the creative influences in the data and technology space.”

Sunder Muthuraman, CEO (APAC), Global Chief Client Officer, Kantar, Analytics Practice, who will be moderating the panel that discusses ‘Audience Planning: A Journey or A Destination’, said, “We collectively journey in a world where data is enmeshed with content, media, brands and consumers. Date with data summit is a wonderful step along this journey; it is a step where we will interact with thought leaders and experts.”

The participants at this day-long summit will include brand custodians of some of the best brands in India, including Vodafone, Star India, Unilever, Google, InMobi, Zee TV, Godrej, PepsiCo, Marico Reliance Industries and Mondelez among others.

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