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Colgate-Palmolive adspend up by 16.5% in Q2FY19

In the quarter ended September 30, the company spent Rs 138.94 crore on advertising compared with Rs 119.23 crore in the corresponding quarter of previous year

Colgate-Palmolive (India) Limited has reported 16.5% growth in its adspend during second quarter of financial year 2019. In the quarter ended September 30, 2018, the company spent Rs 138.94 crore on advertising compared with Rs 119.23 crore in the corresponding quarter of previous year.

The FMCG giant had spent Rs 143.51 crore on advertising in Q1FY19.

In six months ended September 30, 2018, the company spent Rs 282.45 crore, up 7.5% from Rs 262.58 crore in the same period of last year.

Colgate-Palmolive reported Net Sales of Rs 1,160.6 crore for the second quarter of the financial year 2018 -19, an increase of 8% over the same quarter of the previous year. Reported Net profit after tax for the quarter was Rs. 196.4 crore, an increase of 11% over the previous year quarter.

Net Sales for the half year ended September 30, 2018 was recorded at Rs 2,194.2 crore an increase of 7% (excluding GST impact) over the same period of the prior year. Reported net profit was at Rs 385.9 crore, an increase of 23% over the prior period. Excluding the impact of exceptional items, the net profit increased by 14% over the same period.

Issam Bachaalani, Managing Director, Colgate-Palmolive (India), said, “We remain committed to the priorities of strengthening the core of our business and driving competitive and profitable growth in line with our values. Our aggressive efforts in the market have brought about an upswing in the overall growth momentum resulting in a volume growth of 7%, in the second quarter. Understanding the shift of preferences that consumers are exhibiting towards e-commerce, we continue to invest ahead of the growth curve with the objective of being market leaders online as well in addition to traditional stores.

Our consistent focus on investing in brand building is creating deeper and meaningful brand experiences as we continue to deliver innovation to cater to the evolving needs of our consumers.

In the ‘Naturals’ portfolio our Colgate Swarna Vedshakti toothpaste continues to perform extremely well. We recently launched the toothpaste in multiple pack sizes at different price points, nationally, where it continues to show a positive consumer confidence with strong repeat purchases.

India’s largest selling toothpaste and Colgate’s flagship brand - Colgate Strong Teeth, is now re-launched on an evocative platform of 'Daant Banaye Andar se Strong’ (Strengthens Teeth from within). The all new brand proposition will be unveiled through a nationwide 360° campaign across all consumer touch points, in the coming months.

The Company continues its leadership positions in the Toothpaste category with a volume market share of 52.5% (Apr-Sep’18) and in the Toothbrush category with a volume market share of 44.2% (Apr-Sept’18)

As we head towards the 15th edition of Colgate’s annual Oral Health Month (OHM) campaign, conducted in partnership with Indian Dental Association (IDA), we once again reiterate Colgate’s commitment to Keep India Smiling.”

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