Sonal Dabral, Ogilvy’s Group CCO and Vice-Chairman, and his team have created a humorous video to promote the One Show Awards to be held in New York. Dabral will be a judge in the Film category.
Extending JWT New York’s campaign ‘Be Famous Famous’ that makes a comical statement about how winning a coveted One Show Pencil makes you more than just famous in the ad industry, Harshad Rajadhyaksha and Kainaz Karmakar, both CCOs at the Mumbai office, have conceptualised this campaign that shows Dabral’s life experiences after becoming famous.
Dabral said, “We set out to have fun in the video. It is JWT New York’s idea. I liked the idea a lot. Some of the chosen creatives from around the world are invited to create such videos and one will get to see more videos coming in the future.”
The film shows how in real life people with whom Dabral interacts with everyday ask him to help them with his creative skills. Like a fish seller asking him to name her fish stall, residents requesting him to create a banner for a terrace party or a spaowner wanting him to write a jingle for her spa.
But nowhere in the video would you find Dabral brushing his acting skills.
Dabral laughed it off and said, “That’s the fun part that you don’t get to see me anywhere except the billboards and newspapers because when you are ‘Famous Famous’, you are not that much accessible. My not being there is more interesting.”
Throwing more light on the execution of the film, Dabral said, “The scripting was done in two to three days. We had three ideas and this one was the best. Kainaz and Harshad came up with this idea and developed the concept. Along with the production team at Ogilvy, The Big Fish came on board to help us make it.”
The One Show Awards juries focus on creativity of ideas and quality of execution. Judging will take place in March 2018and the finalists will be revealed in April and the winners will be announced and celebrated at The One Show galas on May 9 and 11, 2018 as part of Creative Week in New York.
Conceptualised by Ogilvy’s CCOs: Harshad Rajadhyaksha and Kainaz Karmakar
Production House: Big Fish
Director: Ranvir Kumar Suman
Producers: Ajay Tiwari,Vaishakhi Traynor