Dentsu One, the creative arm of Dentsu Aegis Network, has launched a new innovative campaign to mark 20 years of Honda City in the Indian market.
The landmark of successfully leading for two decades is a reason to celebrate and initiate a conversation with its loyalists and intenders alike, and continue the legacy of being at the top.
As Honda City sets its gaze towards the future, expanding its audience base further catering to younger and the older groups alike, it was a clear direction to amplify the very feeling of this ‘attachment’ and elaborate as the brand. And raise a toast to the milestones to come – To The Next 20!
Commenting on the campaign, Titus Upputuru, NCD, Dentsu One said, “20 years is a long time. Governments change. Maps undergo change. But as we were briefed to do a campaign on this milestone, we thought as a leader, instead of looking back and dwelling on the past glory, the brand must look ahead. The film showcases what may well be an insight into the future, into the power of dreams.”
Abhinav Kaushik, Senior Vice-President, Dentsu One, said, “The legend of Honda City grows and evolves every year. As the brand breaches this milestone of 20 years and sets itself for the future, it lays a foundation for a world of imagination,which only a Honda City could create in the years to come. This campaign is an ode to the ‘future of possibilities’ and it reaffirms the leadership of Honda City as an iconic, innovative and imaginative brand.”