As the Central Government gears up to present the last full budget before elections in 2019, English business news channel BTVI has launched a power-packed line-up of shows in the run-up to Union Budget 2018. Finance Minister Arun Jaitley will present the Union Budget 2018-19 on February 1.
The channel has introduced the theme 'For New India' for its entire budget programming. The consumer-centric programming and quick analysis focuses on ‘Build Your Portfolio’, which will help viewers to ‘Save. Invest. Prosper’ in the long run.
BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of the common man and impact of the Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements.
“With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget,” said, Megha Tata, COO, Business Television India (BTVI).
“With all eyes on the much-anticipated Budget 2018, we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line-up of economists, market experts, CEOs and foreign investors,” said Siddharth Zarabi, Executive Editor, Business Television India (BTVI).
Anuj Katiyar, Head, Marketing and Research, BTVI, said, “In addition to the on air line-up, BTVI has designed a 360 degree campaign across different platforms, i.e. radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind.”