BYJU’s, an ed-tech company, has unveiled its new ad campaign featuring Shah Rukh Khan. The campaign contains four different ad films where Shah Rukh has donned the roles of a Gujarati, Sikh, Tamil and a Bengali father. Conceptualised and created by Lowe Lintas, the campaign celebrates the unique learning requirements of every student and how they are seamlessly adapting to learn via technology today.
The four TVCs explore the #ThingsDadsSay about their children’s learning habits. Each 'Dad Avatar’ brings to light the changing learning preferences among students, and how they are adapting to learning platforms that offer them personalised and engaging content. Each of the four TVCs captures some witty and relatable exchanges between a father and a child on how learning should be. The children explain how the BYJU’s App helps them understand concepts better, clear doubts and retain concepts for not just for exams, but for life.
Mrinal Mohit, Chief Operating Officer, BYJU’s, said, “This new TV campaign addresses the apprehensions of the modern day parent while showing how students are going beyond the conventional ways and adapting to new-age learning methods to strengthen their concepts. Additionally, Shah Rukh Khan donning four different regional dad avatars will help us to reach out and create a deeper connect with parents and students across geographies too. In fact, we are confident that our message will bolster the confidence in every parent that learning via technology will make their child a better learner.”
Talking about the campaign, Shah Rukh Khan said, “Technology has become an integral part of our lives and using digital mediums/devices comes very naturally to children today. I am thrilled to be a part of this new ad campaign of BYJU’s that aims at helping students and parents understand the importance of personalised learning. It was a great experience to play the role of four different dads from across the country. In fact, I believe that the innovation and creativity brought in by BYJU’s in the digital learning space has really helped students approach learning in a completely different way. It is a good way to encourage children to initiate learning on their own.”
Agency: Lowe Lintas
Executive Producer: Khalil Bachooali
Director: Gauri Shinde
Producer: Anirudh Sharma