Maxxis Tyres hands over its digital marketing duties to Grapes Digital

Grapes Digital, the full-fledged digital marketing agency, has bagged the digital marketing mandate of Maxxis Tyres in India. The account was won following a multi-agency pitch and will be handled from the agency’s Delhi office.

The agency will be responsible for handling its digital strategy, social media and digital media buying and planning across India.

Himanshu Arya, Founder, Grapes Digital, said, “We are glad to partner with a world-renowned brand like Maxxis Tyres. One of the world's fastest growing tyre brands, Maxxis Tyres delivers high-quality tyre products to customers all over the world. We would like to build this trust further using digital medium.”

Bing-Lin Wu

Bing-Lin Wu, Marketing and Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers. With Grapes Digital being a digital-first agency, we look forward to working, innovating and growing together in synergy.”

Maxxis India recently inaugurated its first manufacturing facility in Sanand, Gujarat.

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