WARC Prize for Asian Strategy 2018 has announced its shortlist where 15 entries from India have made the cut.
McCann Worldgroup India’s six campaigns have been shortlisted: ‘Opening the door for self breast examination’ for Narayana Health, ‘Making the invisible visible’ for Reckitt Benckiser’s Dettol, Harpic’s ‘India’s newest status symbol’, ‘The most unpleasant experience’, Paytm’s ‘Helping India cope with the death of cash’ and Reebok's 'Girls (Don't) Fight'.
Ogilvy & Mather India’s four campaigns have been shortlisted: ‘Swasth India Mission’ for ITC Savlon, ‘Vodafone Sakhi – SMS to fight sexual harassment’ and ‘#LookUp’ for Vodafone India and ‘#GoSafeOutside’ for HUL’s Hamam.
Leo Burnett India has a shortlist for P&G Whisper’s campaign ‘Sit improper’. Mullen Lowe Lintas Group has a shortlist for Tata Tea’s ‘Alarm bajne se pehle jaago re – Awaken before the alarm goes off’. Cheil India’s campaign ‘Good vibes’ for Sense International India has also been shortlisted. The Womb’s campaign ‘Carvaan’ for Saregama is another shortlist from India.
Another shortlisted campaign for India was 'Touch of Care' for P&G's done by Publicis Singapore and MSL India.
A total of 30 campaigns covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia.
There are also multiple papers from China, Indonesia, Malaysia, the Philippines and Singapore as well as campaigns from, Japan, South Korea and Thailand.
A wide variety of categories are represented, including FMCG, health, retail, telecoms and travel. And a number of international brands, such as KFC, Quaker Oats and Vodafone, sit alongside local ones including Mudah.my in Malaysia, Tata Tea in India and Seoul Dairy's Grill Grill Cheese product in South Korea.
The winners for this year's WARC Prize for Asian Strategy will be announced in early November.
The WARC Prize for Asian Strategy, now in its eighth year, is being judged by an eminent panel of 23 client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg's. There is a $10,000 Prize fund for the top winning papers that best showcase Asia's smartest marketing campaigns.
|WARC Prize for Asian Strategy 2018 – Shortlist|
|Title||Brand||Parent||Lead Agency / Agencies||Contributing Agency / Agencies||Country|
|Capture||Verena Sure||Verena International Co. Ltd.||McCann Worldgroup Thailand||Thailand|
|Ho Ee Ki – Let It Go||Mudah.my||Mudah.my Sdn Bhd||Isobar Malaysia||Universal McCann Malaysia, Sotong Potong Studio Sdn Bhd, Tien Creative Sdn Bhd, Society||Malaysia|
|Swasth India Mission||Savlon||ITC||Ogilvy||India|
|Intense Temperatures||Thermos||Thermos||McCann Worldgroup Japan||Japan|
|Dead Whale||Greenpeace Philippines||Greenpeace Philippines||Dentsu Jayme Syfu||Dentsu X, iProspect||Philippines|
|Defined by our values||United Overseas Bank (UOB)||United Overseas Bank (UOB)||BBH Asia Pacific, ZenithOptimedia||Singapore|
|Touch of Care||Vicks||Procter & Gamble||Publicis Singapore||MSL India||India|
|Overnight Oats||Quaker Oats||PepsiCo||BBDO Guerrero||Philippines|
|Girls (Don't) Fight||Reebok||Reebok||McCann Worldgroup||India|
|Gamers' Playground||KFC||Yum! China||Mindshare||China|
|Hijacking the largest shopping festival in the world||UNIQLO||UNIQLO||Mindshare||China|
|Full-heart support for Gaokao||McDonald’s||McDonald’s China||BBDO China||China|
|Touch||Johnson's Baby||Johnson & Johnson Indonesia||BBDO Indonesia||DDB Indonesia, Golin Indonesia, J3 Indonesia||Indonesia|
|Neighbourhood 15||Hotel Indigo||IHG||Iris Worldwide||Indonesia, Singapore|
|Sit Improper||Whisper||Procter & Gamble||Leo Burnett India||India|
|Opening the door for self breast examination||Narayana Health||Narayana Hrudayalaya Limited||McCann Worldgroup India||India|
|Welcome to the era of sam-chee||Mokjang Nadeuli Grill Cheese||Seoul Dairy||McCann Worldgroup||South Korea|
|Valentine's joy for the heartbroken||Jollibee||Jollibee Foods Corporation, Inc.||McCann Worldgroup Philippines||Philippines|
|Making the invisible visible||Dettol||Reckitt Benckiser||McCann Worldgroup India||Impact Communications||India|
|Helping India cope with the death of cash||Paytm||One97 Communications Pvt. Ltd||McCann Worldgroup India||India|
|Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off||Tata Tea||Tata Global Beverages Limited||MullenLowe Lintas Group India||Maxus Global, 22feet Tribal Worldwide||India|
|The most unpleasant experience||Harpic||Reckitt Benckiser||McCann Worldgroup India||India|
|India’s newest status symbol||Harpic||Reckitt Benckiser||McCann Worldgroup India||India|
|If you can dream it, you can Pylox it||Nippon Pylox||Nippon Paint Malaysia Sdn Bhd||Ensemble Worldwide||Malaysia|
|PokéMobile||Hotlink||Maxis Berhad||Ensemble Worldwide||Malaysia|
|Vodafone Sakhi – SMS to fight sexual harassment||Vodafone India||Vodafone India Limited||Ogilvy Mumbai||Ogilvy India||India|
|#LookUp||Vodafone India||Vodafone India Limited||Ogilvy Mumbai||India|
|Good Vibes||Sense International India||Sense International India||Cheil India||India|