India secures 15 shortlists for the WARC Prize for Asian Strategy 2018

WARC Prize for Asian Strategy 2018 has announced its shortlist where 15 entries from India have made the cut.

McCann Worldgroup India’s six campaigns have been shortlisted: ‘Opening the door for self breast examination’ for Narayana Health, ‘Making the invisible visible’ for Reckitt Benckiser’s Dettol, Harpic’s ‘India’s newest status symbol’, ‘The most unpleasant experience’, Paytm’s ‘Helping India cope with the death of cash’ and Reebok's 'Girls (Don't) Fight'.

Ogilvy & Mather India’s four campaigns have been shortlisted: ‘Swasth India Mission’ for ITC Savlon, ‘Vodafone Sakhi – SMS to fight sexual harassment’ and ‘#LookUp’ for Vodafone India and ‘#GoSafeOutside’ for HUL’s Hamam.

Leo Burnett India has a shortlist for P&G Whisper’s campaign ‘Sit improper’. Mullen Lowe Lintas Group has a shortlist for Tata Tea’s ‘Alarm bajne se pehle jaago re – Awaken before the alarm goes off’. Cheil India’s campaign ‘Good vibes’ for Sense International India has also been shortlisted. The Womb’s campaign ‘Carvaan’ for Saregama is another shortlist from India.

Another shortlisted campaign for India was 'Touch of Care' for P&G's done by Publicis Singapore and MSL India.

A total of 30 campaigns covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia.

There are also multiple papers from China, Indonesia, Malaysia, the Philippines and Singapore as well as campaigns from, Japan, South Korea and Thailand.

A wide variety of categories are represented, including FMCG, health, retail, telecoms and travel. And a number of international brands, such as KFC, Quaker Oats and Vodafone, sit alongside local ones including Mudah.my in Malaysia, Tata Tea in India and Seoul Dairy's Grill Grill Cheese product in South Korea.

The winners for this year's WARC Prize for Asian Strategy will be announced in early November.

The WARC Prize for Asian Strategy, now in its eighth year, is being judged by an eminent panel of 23 client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg's. There is a $10,000 Prize fund for the top winning papers that best showcase Asia's smartest marketing campaigns.

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