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Nikulsan wins digital mandate for Somany Ceramics

The agency will execute 360-degree digital marketing for the company. It will handle social media marketing, search engine optimisation and online paid marketing campaigns

Performance-based marketing services company Nikulsan has won the national digital mandate for Somany Ceramics, a tiles manufacturer, after a multi-agency bid.

Nikulsan will strategize, plan and execute 360-degree digital marketing for Somany Ceramics. This includes social media marketing (SMM), search engine optimisation (SEO) and online paid marketing campaigns.

On acquiring the account, Sandeep Choudhary, CEO, Nikulsan, said, “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

Charu Malhotra, GM, Marketing, Somany Ceramics, said, “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence, as a brand, it will be our endeavour to provide the much-deserved positioning to them. Of all the agencies, Nikulsan showed that spark and we were confident of partnering with them. We look forward to harnessing their vast experience in digital marketing to redefining our positioning and expanding our digital reach.”

Vivek Malhotra, Digital Marketing Manager, Somany Ceramics, said, “In the current scenario, where time is a challenge and there is hardly any space to wait for things to download, using Artificial Intelligence tools for online marketing available with Nikulsan will be a viable solution.”

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