In an attempt to bring Kullfi, the lead character in Kullfi Kumarr Bajewala, closer to its audiences, StarPlus has come up with a campaign to ‘spread happiness’. The campaign urges people to give a missed call on 7039 000 000 and receive a call back with Kullfi’s favourite songs.
Kullfi is a lively and energetic little girl who always has a smile on her face. This is a ‘musical’ drama of the singing prodigy, who though is an untrained singer has the power to unite all with her melody. Gifted with an innocent voice, her distinctive ability to create songs out of any situation has proven to bring in happiness and positivity in a situation that one would consider bleak.
A spokesperson from Star India said, “Kullfi is one of the most vibrant characters on the channel and is followed by audiences from all age groups. Just like how she is popular for spreading happiness on the show, we want her to connect with million viewers and bring happiness in their lives. With this unique campaign, one is just a missed call away from listening to her soulful and positive voice anytime during the day.”