Radio City has announced elevation of Kartik Kalla as the Chief Creative Officer. In his new role, Kalla will lead the network mandate for creative, content and continue to spearhead programming, marketing and AudaCity.
With a media career spanning over 20 years, Kalla has been associated with Radio City for over nine years having previously held the position of EVP and National Head, Programming, Marketing and AudaCity.
Kalla has been instrumental in launching AudaCity and for steering the brand towards a path of success and excellence. Under his leadership, Radio City has bagged numerous industry awards consistently at IRF, Golden Mikes, NYF and Cannes to name a few. This is an outcome of his uncompromising passion and perfectionism topped with his stunning contribution as a market leader.
Kalla has also spent about a year in Big FM, before joining Radio City in 2008. Prior to this, he spent around nine years in various advertising agencies, including Leo Burnett, McCann, Publicis and Contract Advertising.