Cannes Lions 2018: FCB India hits Direct Gold

India won its third Gold on the fourth day of Cannes Lions 2018 along with a Silver and two Bronze Lions.

FCB India hit a Gold Lion in Direct category for its ‘Sindoor Khela - No Conditions Apply’ campaign for The Times of India. The campaign was also awarded a Direct Bronze Lion in Low Budget High Impact subcategory. It had won a Bronze Lion on Day 3 in Brand Experience & Activation category.

Rohit Ohri

Rohit Ohri, Group Chairman and CEO, FCB India, said, “This gold Lion win is the first for FCB in India. And a shining testimony to our creative transformation. We've worked hard over the last two years to transform our creative reputation in the market. I am delighted that a few Lions will now walk with us as we continue to push harder and higher.”

TBWA\India won a Silver Lion in Product Design category for its work titled ‘Blink to Read’. The solution had also won a Grand Prix for Good and a Gold in Lions Health competition on the inaugural day.

Cheil India’s ‘Good Vibes - Communication tool for deaf-blind’ won a Bronze Lion in Innovation category. The agency had created the app for Sense International India.

With these wins, the Indian tally reached 17 Lions, including a Lions Health Grand Prix for Good, three Gold, five Silver and eight Bronze Lions.

Indian agencies as on Day 4:

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