English news channel Republic TV has partnered with Charities Aid Foundation (CAF) India, a not-for-profit organisation, as a part of its first anniversary celebrations.
Aiming to champion meaningful causes to drive social change, this partnership is symbolic of the culture of giving that Republic TV and CAF India want to promote, to encourage everyone to give back to the society. Through this collaboration, both partners want to encourage citizens to step forward, contribute and make an impact in their community, whether it is by giving time, money or knowledge.
Arnab Goswami, Founder, Republic TV, said, âWe donât just believe in giving back to society. We believe in encouraging people to do the same. Being generous brings out the kindest best in people and makes them more empathic. We want to enable the citizens of our nation to experience the satisfaction and joy associated with the spirit of giving.â
âAs a news brand, we feel strongly that our platform should engage in meaningful conversations that foster positive impact in the society. We want to commemorate our first anniversary towards the cause of a more inclusive India, and we are committed to contributing over Rs 2 crore of media assets to promote this initiative. As a news brand, we want to leverage our widespread reach to stoke the fire of giving back. As a culture, we have always been a generous society, and we want to highlight that there are many meaningful ways of contributing,â said Vikas Khanchandani, CEO of Republic TV.
CAF India has been working to make giving better and more impactful in India for almost close to two decades. Give4Good an online donation platform powered by CAF India makes it possible for donors to donate from anywhere in a quick, convenient and secure manner. Over the years, CAF India has been successfully running numerous giving campaigns and published many reports like âWorld Giving Indexâ to encourage the spirit of giving and volunteering.
Meenakshi Batra, CEO, CAF India, said, âWe are very excited about this partnership. India has always had a deep rooted culture of giving. We hope to further nurture this by spreading awareness and encouraging each and every citizen to come forth and become the drivers of strategic giving culture in the country. With Republic TVâs reach and CAF Indiaâs expertise, we are sure that the momentum of giving will gain traction amongst people worldwide.â
CAF India and Republic Network are working together to build the India Giving Index, which will be based on extensive research across the length and breadth of the country. Republic will use its broadcast and digital platforms, along with partner channels to highlight, promote and celebrate those who are championing the cause of giving and contributing meaningfully to social causes.