Fashion brand fbb has appointed Diljit Dosanjh as its brand ambassador. In addition to Dosanjh, fbb will continue to have actors Varun Dhawan and Katrina Kaif as its brand ambassadors. To introduce Dosanjh and the all-new collection, fbb has created an interesting musical campaign called, ‘Style Se Dil Jeet’.
Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. ‘Style Se Dil Jeet’ portrays Dosanjh in a never-seen-before stylish avatar. Dosanjh grooves in swag to a very energetic and peppy music sung by himself. He shows off his stylish self while unveiling the fresh fashion collection for men across casual, party, formal and ethnic range. Owing to his strong following in North India, the campaign has elements of Punjabi music and fashion apparel that is popular in that region.
Prachi Mohapatra, CMO, fbb, said, “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”
Commenting on the campaign, Ashish Phatak, Executive Creative Director, DDB Mudra West, said, “Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’
As the official partner of the Indian Premier League, the campaign is promoted at all matches during the league. The campaign is screened at cinemas featuring movies like 102 Not Out, Raazi and also at the airport digital screens. Metros in Mumbai and Delhi are fully covered with special campaign designs and also display the collections inside the metro. Through various consumer engaging activities, the campaign is being promoted across all fbb social media handles, fbb stores and OHH platforms.
Creative Agency: DDB Mudra Group
Creatives: Rahul Mathew, Ashish Phatak, Sanket Wadwalkar, Godwin Dmello, Gagandeep Bindra, Amol Suryawanshi, Mayur Gawkar
Account Management: Rajiv Sabnis, Anurag Tandon, Rakesh Varma, Hemant Joshi
Account Planning: Amit Kekre, Mehak Jaini, Ketan Rambhia, Saurabh Bharadwaj
Films Team: Vishal Sane, Meenaz Lala
Production House: Jump Films