In a massive top-tier overhaul, the reins of Pulp Strategy have been taken over by its Founder and Managing DirectorÂ AmbikaÂ Sharma.Â Sharma acquired an the balance equity stake of 22% for an undisclosed amount from the brandâs exiting minority shareholder and Director CFO Raj Vikram Singh, to become the sole equity owner of the multi-award winning full-service marketing agency.
With new client acquisitions including brands like Tupperware, Barco, Hero Electric, Proburst and Philips Avent, The agency is now looking to increase its focus on content marketing, digital engagement, while simultaneously leveraging interactive new-age technologies for its expanding client portfolio.
On the development, Sharma said, âAs a young business it was important for us to maintain our agility as well ensure that our talent contributes towards the improvement of our offerings as well as our commitment to our clients. This decision to re-haul management has been taken with an aim to augment the growth trajectory of Pulp Strategy and to consolidate the agencyâs market position. It will enable us to further our aggressive growth plans while strictly maintaining an industry-focused and innovation-driven approach.â
Incorporated in 2011, Pulp Strategy at present drives revenue worth Rs. 443 million and is eyeing forward-thinking product and service offerings to support its market ascension and client base expansion. Its current and previous clientele includes the likes of Google, Philips, Microsoft, Michelin, Canon, Rolls Royce and Yahoo!, amongst others.