The Glitch has been awarded the integrated digital mandate of the recently launched active lifestylebrand Prowl.Sources close to the development confirmed the news to BestMediaInfo.com.
The account was won in a highly competitive multi-agency pitch. The agency will also work on the brand film for Prowl.
The brand has been jointly created and owned by Tiger Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre. This is the first brand fromMojostar, which has plans to create a collection of lifestyle brands with celebrities.
Prowl is expected to go live for consumers by June 2018 and the products will be priced between Rs 1,000-3000, available on all leading e-commerce platforms.
Earlier this month, GroupM agreed to acquire a majority stake in The Glitch. The digital agency will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.