WATConsult, the digital and social media¬†agency¬†from Dentsu Aegis Network, has launched PlayAgency,¬†an¬†innovative¬†board-game, as part¬†of their 11th¬†Anniversary celebrations.
To¬†break the monotony¬†of¬†regular anniversary campaigns, the¬†agency¬†came up with something unique which caters¬†to¬†all advertising industry individuals. The idea behind launching PlayAgency is that every¬†agency¬†in India, be it digital, creative, OOH or BTL is somewhere connected.
They might be different in nature, but deep down they all are the same; every¬†agency¬†has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same.
Taking this thought forward, the¬†board-game¬†has been made, which allows players¬†to¬†run¬†an¬†ad¬†agency¬†and experience all the highs and lows¬†of¬†it. Players will have¬†to¬†take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.
Along with this,¬†WATConsult¬†ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every¬†agency, in terms¬†of¬†client approvals, campaign ideas, pitches, follow ups amongst others. The¬†agency¬†even launched their own Facebook party filter for everyone¬†to¬†join in the celebrations.
Rajiv Dingra, Founder and CEO,¬†WATConsult,¬†said, ‚ÄúOn the occasion¬†of¬†our 11th anniversary, I would take this opportunity¬†to¬†thank every single person who has been a part¬†of¬†the WAT¬†journey. Our team, former teams, clients and our network; it wouldn‚Äôt have been the same without you.‚ÄĚ
He further added, ‚ÄúWe have launched¬†an¬†interesting¬†board-game¬†called PlayAgency which will allow people¬†to¬†experience the thrill¬†of¬†running their own¬†agency. We hope everyone enjoys playing it.‚ÄĚ
Sharing his views,¬†Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network Dentsu Aegis Network,¬†said, ‚ÄúI would like¬†to¬†congratulate¬†WATConsult¬†on their 11thanniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It‚Äôs interesting¬†to¬†actually play a¬†game¬†of¬†something we all¬†agencyindividuals live by every day.‚ÄĚ
Anniversary Video -
Facebook filter ‚Äď¬†