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WATConsult launches board-game to showcase journey of an agency

Celebrates its 11th Anniversary with the roll out of PlayAgency

WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations.

To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. The idea behind launching PlayAgency is that every agency in India, be it digital, creative, OOH or BTL is somewhere connected.


They might be different in nature, but deep down they all are the same; every agency has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same.

Taking this thought forward, the board-game has been made, which allows players to run an ad agency and experience all the highs and lows of it. Players will have to take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.


Along with this, WATConsult ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every agency, in terms of client approvals, campaign ideas, pitches, follow ups amongst others. The agency even launched their own Facebook party filter for everyone to join in the celebrations.

Rajiv Dingra

Rajiv Dingra, Founder and CEO,¬†WATConsult,¬†said, ‚ÄúOn the occasion¬†of¬†our 11th anniversary, I would take this opportunity¬†to¬†thank every single person who has been a part¬†of¬†the WAT¬†journey. Our team, former teams, clients and our network; it wouldn‚Äôt have been the same without you.‚ÄĚ

He further added, ‚ÄúWe have launched¬†an¬†interesting¬†board-game¬†called PlayAgency which will allow people¬†to¬†experience the thrill¬†of¬†running their own¬†agency. We hope everyone enjoys playing it.‚ÄĚ

Ashish Bhasin

Sharing his views,¬†Ashish Bhasin, Chairman and CEO - South Asia, Dentsu Aegis Network Dentsu Aegis Network,¬†said, ‚ÄúI would like¬†to¬†congratulate¬†WATConsult¬†on their 11thanniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It‚Äôs interesting¬†to¬†actually play a¬†game¬†of¬†something we all¬†agencyindividuals live by every day.‚ÄĚ

Anniversary Video -

board-game teaser -

Facebook filter ‚Äst



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