Radio City 91.1FM has pushed the envelope once again by becoming the first radio network in India to offer thematic playlists to Apple Music users. The exclusive tie-up will allow music lovers across the country to enjoy a world-class music experience through dynamic playlists curated by the FM authority in India.
Radio City will curate playlists that reflect six distinct themes, giving music fans an opportunity to enjoy music that resonates with their personal tastes.
The playlists will be inspired by Radio City’s popular shows – ‘Love Guru’, ‘Radio City Top 25’, ‘Suno Na Dilli’ and ‘Kasa Kaay Mumbai’; two other thematic playlists include ‘Flashback Cassette’ and ‘Chillout Zone’. Featuring songs from the 80s, 90s, 2000s to the recent hits, the playlists will span across different genres, from olden melodies to the grooviest of all tracks. At the same time, all playlists will be dynamic and will be updated basis current trends and consumer preferences.
The playlists will be a rare fusion of Radio City’s well-researched and mood-mapped music, which will help analyse the genres and styles of music preferred across different geographies. Users can find Radio City playlists by clicking on Radio City “Curators” in the “Playlists” section on the Browse tab on Apple Music, or go to http://apple.co/radiocityplaylist.
Abraham Thomas, CEO, Radio City 91.1 FM, said, “We are known for our well-researched and mood-mapped music. Curating playlists on Apple’s platform will help us utilise these strengths to offer our listeners content that enhances their music experience. Furthermore, the availability of our playlists on Apple Music will make it easier for our listeners to enjoy quality music on a device of their choosing, at a time and place of their convenience.”
Rachna Kanwar, COO, Digital, Jagran New Media, said, “Radio City's tie-up with Apple Music will add tremendously to our mobile-first approach. Our highly curated playlists will be the first-of-its-kind by any Indian radio network on Apple Music. Digital audiences will be able to discover, first hand and on a highly engaging platform like Apple Music the results of our complex research analytics. Radio City's analytics engine blends years of consumer preferences, helping us deliver the most enjoyable and relevant music experience to have ever been offered by an Indian radio network.”