Brand Factory, a discount store by Future Lifestyle Fashion, has launched a campaign titled ‘The Blockbuster’ to promote its festive season discounts. The highlight of the campaign and the sale is the ‘three big offers’ that have been offered for the first time and can be availed at the same time.
Staying true to the humour, which is the brand’s DNA, Karma (Division of DDB Mudra Group) has conceptualised and created a peppy and fun campaign that promotes this mega offer.
Roch D’souza, CMO, Brand Factory, said, “As a brand, our USP is that we offer discounts on best brands 365 days in a year. Keeping the festive season in mind, we wanted to up our game and hence we came up with this thought of giving our best of best offers under one promotion. This is our biggest promotion this season.”
The TVC narrates a story of three best friends–Jay, the nerd, Rahul a fashion photographer and Shikha a confident tomboyish girl at an Irani café. When the discussion turns to best offers in the market, Shikha proclaims that she has the best deal in town and stuns the boys who feel they had discovered some fabulous offers themselves. Shikha leaves and the bewildered boys follow her, leading them to Brand Factory. The boys and Shikha discover The Blockbuster offers at Brand Factory and bump into each other at the cash counter.
Commenting on the creative of the campaign, Vinayak Nayak, Creative Partner, Karma (Division of DDB Mudra Group), said, “Blockbuster is a simple campaign that educates the consumers about smart shopping at Brand Factory. The language of the film is young, peppy and fun, just like the brand and it drives home the message of smart shopping in a quirky way.”
The Blockbuster campaign will use a 360 marketing plan with extensive promotion on TV, print, Brand Factory social media platforms, Google, Book My Show, OOH and instore promotion across all Brand Factory outlets in the country. The Blockbuster starts on September 22 and ends on October 2, 2017.
Creative Head/ Director: Vinayak Nayak
Creative Team: Vinayak Nayak, Neh Rathi, Kaustubh Pachpute, Simantika Choudhary, Tushar Masurkar and Mangesh Saswade
Accounts Team: Sanjay Panday, Makarand Gholba, Sonal Sawant
Production House: Creatr Film
Director: Alok Kulkarni
Producer: Danny Lobo