Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess is conducting a One-day workshop ‘‘Media Strategy in the Digital Age” scheduled for September 22, 2017 in Mumbai at the AAAI’s Training Centre at Lower Parel. This workshop will be helmed by Shripad Kulkarni, Managing Director, Vizeum India.
With the digital disruption, which is underway, all in non-media functions of advertising have a lot to catch up. Approach to media strategy, creative units or crafting the communication strategy are obviously directly impacted. However, it also affects consumer behaviour, decision journey, and attitudes to advertising, content and loyalty programmes and hence drives a fundamental change with far reaching ramifications.
With the segregation of Media and Creative, Client Servicing Managers are detached from happenings in media. Gone are the days of access to hard & soft media and market data that a Client Service Manager would have. This further distances Client Servicing Managers from the media revolution and its implications.
This Workshop is an attempt to bridge this gap and would be immensely useful for Client Servicing People.
The one-day workshop would take stock of the changing landscape i.e. what has changed and what will change and will cover basic media concepts; Digital media concepts; approach to media in the new milieu; a new construct for media strategy; basics of New age tools and digital strategy and aligning creative approach to different digital media messaging.