Vizeum, the media agency of Dentsu Aegis Network, has won the media mandate for the ethnic apparel brand Biba, on the back of a multi-agency pitch.
The brand rolled out its first television campaign in March this year. Prior to that, the brand was using all the other media platforms for promotions, barring television. Lowe Lintas Bangalore had worked on the creative concept of the ad film.
The brand was established in 1988 by Meena Bindra, and it now has 222 retail stores in the country.