Times Internet has brought home two new global awards winning top honours for its Gaana campaign and smartphone app Haptik. Earlier this month, the company won two awards on two separate global platforms - DMA Asia Echo Awards 2017 and AWS Mobility Awards 2017.
TIL’s music streaming service Gaana won the DMA Asia Echo Awards 2017 for its “Dil Ka Gaana” campaign, in the “Effectiveness” (Publishing/Entertainment/Media) category. The “Effectiveness” category recognizes leaders by gauging the factual impact of a campaign based on quantifying real outcomes. The fact that Gaana has grown at nearly 300% in the last 6 months, and firmly established itself as a brand with the pulse of the people has helped it garner this prestigious award.
Commenting on this achievement, Gaana COO Prashan Agarwal said, “The musical episodic love story of the “Dil ka Gaana” campaign resonated strongly with today’s youngsters who have given Gaana a place in their hearts and in their lives. Our great content and intuitive app design have given us considerable leverage in the youth market, and we strive to continue this success spree while delivering the best of the music industry to our worldwide consumers.”
Very recently, Gaana also brought home the 'Digital Media Company of the Year' award at A&R Worldwide's International Music Industry Awards - MUSEXPO’ 2017 which were held in Los Angeles.
TIL-funded personal assistance smartphone application Haptik won the AWS Mobility Awards 2017 in the “Deep Tech in Mobility” category on June 1, 2017. The AWS Mobility Awards instituted by Amazon Internet Services (AISPL) in partnership with Sequoia India, Facebook and Intel, recognizes innovators in the mobility and digital space with game-changing potential. This award stands as an exemplary credit for Haptik, which has now been recognized as being among the best in using AI for deep technology in mobility.
Swapan Rajdev, Co-Founder & CTO, Haptik, said, "We are super excited and honored to win the AWS award in the category of Deep Tech! We have been working in the area of Chat Bots well before they were cool, and it feels great that we are finally being recognized for all the effort over the years. This gives us confidence to continue innovating and building path-breaking technology at Haptik. Thanks to AWS for this honor & recognition."