Social Kinnect has won the Digital Media Marketing mandate for IDBI Federal Life Insurance in a multi-agency pitch. The agency will manage the digital communication across various digital assets of the brand, including their five IPs -- New Delhi Marathon, Kolkata Full Marathon, Spice Coast Marathon, Mumbai Half Marathon and the newly launched badminton initiative called Quest for Excellence.
The agency will kick start this relationship with a campaign for the Mumbai Half Marathon.
Rohan Mehta, CEO, Social Kinnect, said, “Over the last two years, Social Kinnect has built specific domain and product knowledge in the BFSI sector. The expertise we have gained in this sector will help us accelerate IDBI Federal’s digital journey. There is some challenging yet exciting work lined up for us, as there is a lot of scope for creative and innovative digital campaigns across their five IPs. They are a great team to work with and their pragmatic approach towards digital is something we completely resonate with.”
Karthik Raman, CMO, IDBI Federal, said, “As a brand, IDBI Federal intends to communicate to its audiences that that life insurance is not an instrument to overcome fear of uncertainty, but a tool that empowers individuals to create the life and lifestyle of their choice. For a brand that has taken on this massive challenge in this competitive space, it’s important we partner with a digital agency that shares our passion. We have worked with Social Kinnect in the past as well and we are confident they will take this challenge head on and respond with avant-garde digital and social solutions to help us achieve this objective.”
IDBI Federal Life Insurance offers a diverse range of wealth management, protection and retirement solutions to individual and corporate customers.
As of March 31, 2017, the company has issued nearly 10.29 lakh policies with a sum assured of over Rs 58,653.76 crore. IDBI Federal Life Insurance has total assets under management of Rs 6,090 crore and a robust capital base of over Rs 800 crore.
Social Kinnect provides ‘result-driven digital marketing services’ to brands such as Lodha, HDFC Ergo, L’Oreal Professional, Indiabulls Home Loans, fbb (Fashion at Big Bazaar), Zee Cafe, Star Gold Select, Everyuth, Asian Paints, PNB MetLife and shazé. Their range of digital services include social media marketing, digital media planning/buying, video production, search engine optimisation, websites and application development among others.